Ismail Industries Limited is seeking a dynamic and strategic marketing professional for the role of Deputy Brand Manager – Bisconni at its Head Office in Karachi to support brand growth and drive impactful marketing initiatives. The selected candidate will be responsible for assisting in developing and executing brand strategies that drive growth and build brand equity for the popular Bisconni confectionery brand. This role involves supporting annual brand planning and category strategy development while leading integrated marketing campaigns across ATL, digital, BTL, and trade channels.

Eligibility Criteria

• Education: Master’s degree in Business Administration (Marketing) from an HEC-recognized university

• Experience: Minimum 3 years of experience in brand management, preferably within FMCG or confectionery sectors

• Skills:

  • Strong consumer-centric mindset with solid understanding of brand management principles

  • Strategic mindset with strong commercial acumen

  • Strong data-driven decision-making capabilities

  • Experience in integrated marketing campaigns across multiple channels

  • Ability to track KPIs including market share, penetration, brand awareness, and margin growth

Position

• Deputy Brand Manager – Bisconni

How to Apply

To apply for the Deputy Brand Manager – Bisconni position at Ismail Industries Limited, please send your resume via email to careers@ismailindustries.com.

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