Ismail Industries Limited is seeking a curious and analytical professional for the role of Executive – Consumer & Market Insights at its Karachi office to support the development of actionable consumer and market insights that drive brand strategy and business growth. The selected candidate will be responsible for supporting the design and execution of quantitative and qualitative research studies, coordinating study design, questionnaire development, and fieldwork tracking with external research agencies. This role involves analyzing data from multiple sources including sales data, household panels, brand health trackers, and market research studies to generate actionable insights.

Eligibility Criteria

• Education: Bachelor’s degree in Marketing, Business Psychology, Economics, or a related field from an HEC-recognized university

• Experience: 1-2 years of relevant experience in consumer and market insights, within a market research agency or the FMCG sector

• Skills:

  • Strong analytical and problem-solving capabilities with ability to synthesize data into clear insights

  • Exposure to consumer behavior and ability to translate data into meaningful consumer stories

  • Basic understanding of quantitative and qualitative research methodologies

  • Proficiency in Excel and PowerPoint (exposure to SPSS, Nielsen, or Kantar is preferred)

  • Strong communication and presentation skills with attention to detail

Position

• Executive – Consumer & Market Insights (Karachi)

How to Apply

To apply for the Executive – Consumer & Market Insights position at Ismail Industries Limited, please send your resume via email to careers@ismailindustries.com.

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